Hello!
We are working hard to open our online store on December 26th!
My name is SUMIRE, Marketing Director of "Re:ADY B".
The other day, I did a photo shoot with a model and a product.
I asked a photographer and a hair and makeup artist I have great trust in,
It turned out really good!
The shooting took place in Hiroshima, where Re:ADY B is based.
It was cold all over the country that day, and there had been light rain since the previous day,
The rain didn't fall heavily during filming, and it turned out to be a nice effect.
(As an aside, our CEO Karin is a super sunny girl who brings rainbows to Silicon Valley.)
The model loved this outfit,
She said, "I want to wear it everyday!"
I'm very happy to hear you say that.
For this shoot, we kindly agreed to use the factory.
Thank you very much to Mr. Hasegawa of Daiichi Enterprises Ltd.!
In order to fully express the beauty and concept of kimono that Re:ADY B wants to convey,
We put together the image and direction for the shoot, and talked with the photographer on location, paying close attention to every detail as we went along.
The shoot proceeded in a friendly atmosphere throughout.
"Beautiful!" and "I like it!" the staff exclaimed.
Re:ADY B's products are made from kimonos that were on the verge of being discarded.
As the model said she would like to wear it on a regular basis,
I would like to upcycle them into a form that suits modern lifestyles and share them with others.
Shooting completed!
It was an atmosphere that made me feel like I wanted to do something with this team again.
Thank you so much to the filming team!!