ABOUT US

“Re:ADY B” is an ethical fashion brand from Japan Prefecture operated by Setouchi Mirai Design inc.

Open innovation

Setouchi Mirai Design is a project team that uses open innovation to connect various connections between the city and the countryside, between people, and to design a happy future for everyone involved. In the "Re:ADY B" project, we are collaborating with a variety of companies and individuals, centered on our core members. By becoming a HUB, we will expand our business and spread the word to the world while borrowing the wonderful technological capabilities of Japanese culture.

President / Setouchi Mirai Design Inc.
Designer / Re:ADY B
Noda Karin

Since 2010, he has served as a class coordinator for the non-profit organization Hiroshima Jin University and as the operational manager for the Saijo Art Festival, and in 2017 published his essay ``The Ultimate Self-Satisfaction''. Launched the accessory brand Spancall88 in 2018, and opened "Yokogawa Guild" in Yokogawa Shopping District, Hiroshima City in 2020. In 2021, he became the representative director of Setouchi Mirai Design Inc. and launched the ethical fashion brand “Re:ADY B” in 2024. As a designer, I work on clothes, bags, interiors, etc.

Corporate news

Re:ADY B初のPOP-UP STORE開催決定！

Re:ADY B初のPOP-UP STORE開催決定！

KIMONO JACKET（着物ジャケット）オーダー受付開始

KIMONO JACKET orders now being accepted

とこらぼとの協業開始
～アップサイクルによる就労支援と、地域関連系を加速～

Start of collaboration with Tokoro Lab: Accelerating employment support through upcycling and community-related projects

「PANORAMA 第8回Campsアクセラレーションプログラム」にて優秀賞を受賞

Winner of the Excellence Award at the 8th PANORAMA Camps Acceleration Program

就労継続支援B型事業所HAP-Bと協業開始〜着物の美を再生する「裂織」を使ったインテリアを共同開発〜

Collaboration begins with HAP-B, a Type B business that provides support for continuing employment ~ Joint development of interior design using "Sakiori," a technique that restores the beauty of kimonos ~

NEUTRALとの協業を発表 ～廃棄寸前の着物活用で年間50万トン規模の衣服廃棄量軽減に寄与～

Setouchi Mirai Design announces collaboration with NEUTRAL - Accelerating the dissemination of Japanese culture through upcycling through the procurement of kimonos and obi -

ワンオアエイトとの協業を発表～着物や帯の仕入れを通じ、アップサイクルによる日本文化の発信を加速～

Announcing collaboration with One or Eight - Accelerating the dissemination of Japanese culture through upcycling through the procurement of kimonos and obi -

着物をアップサイクルしたオーダースーツの受注販売を開始

Started taking orders for custom-made suits made from upcycled kimonos

着物や帯などをアップサイクルしたエシカルファッションブランド「Re:ADY B（レディビー）」を発表

Setouchi Future Design announces "Re:ADY B", an ethical fashion brand from Hiroshima that uses recycled kimonos and obi