ABOUT US

“Re:ADY B” is an ethical fashion brand from Japan Prefecture operated by Setouchi Mirai Design inc.

Open innovation

Setouchi Mirai Design is a project team that uses open innovation to connect various connections between the city and the countryside, between people, and to design a happy future for everyone involved. In the "Re:ADY B" project, we are collaborating with a variety of companies and individuals, centered on our core members. By becoming a HUB, we will expand our business and spread the word to the world while borrowing the wonderful technological capabilities of Japanese culture.

President / Setouchi Mirai Design Inc.
Designer / Re:ADY B
Noda Karin

Since 2010, he has served as a class coordinator for the non-profit organization Hiroshima Jin University and as the operational manager for the Saijo Art Festival, and in 2017 published his essay ``The Ultimate Self-Satisfaction''. Launched the accessory brand Spancall88 in 2018, and opened "Yokogawa Guild" in Yokogawa Shopping District, Hiroshima City in 2020. In 2021, he became the representative director of Setouchi Mirai Design Inc. and launched the ethical fashion brand “Re:ADY B” in 2024. As a designer, I work on clothes, bags, interiors, etc.