ABOUT US

Setouchi Mirai Design is a project team that uses open innovation to connect various connections between the city and the countryside, between people, and to design a happy future for everyone involved. In the "Re:ADY B" project, we are collaborating with a variety of companies and individuals, centered on our core members. By becoming a HUB, we will expand our business and spread the word to the world while borrowing the wonderful technological capabilities of Japanese culture.

Re:ADY B チーフブランディングオフィサー 野田夏梨(Karin Noda)のポートレート

President / Setouchi Mirai Design Inc.
Designer / Re:ADY B
Noda Karin

Re:ADY B チーフストラテジスト Michiyoshi Yasumura のポートレート

Michiyoshi Yasumura
Chief Strategist

After graduating from high school, he joined a major apparel company. After being involved in store operations in the Chugoku and Shikoku regions, he was in charge of public relations and web marketing at the Tokyo headquarters from 2011. In 2013, he returned to Hiroshima. After founding KAZARI as a sole proprietor, he established etc.CARAVAN Inc., which plans and operates outdoor events utilizing idle facilities; TOWN DESIGN LABO Inc., which engages in community development through the effective use of vacant houses and land; and nicopia Inc., which connects business with improving the childcare environment. As a social entrepreneur, he works to solve various social problems in the community. At "Re:ADY B," he is responsible for innovation, new business planning, and brand strategy.

Re:ADY B ジェネラルマネージャー Saori Hirao。展示壁に帯地の製品を並べる様子

Saori Hirao
General Manager

Saori has over 20 years of experience in international trade, working in various roles such as chemical manufacturing and sales, and integrated trading company logistics. She is also a licensed customs broker. Her experience extends beyond trade operations to include domestic and international audits, contract management, and exhibition participation. At "Re:ADY B," she is responsible for translation, interpretation, overseas sales, and exports.

Re:ADY B マーケティングディレクター Sumire Iwaoka。青と生成りのバッグを手にする様子

Sumire Iwaoka
Marketing Director

Sumire Iwaoka has served as a radio station director and an NOP employee, among other roles. She is experienced in interviewing, public relations, and event planning and management.
At "Re:ADY B", she is responsible for creating blog content and product descriptions, as well as coordinating with partner companies.

Store Locator

Re:ADY B の取扱店「ひろしまIPPIN 広島城三の丸店」の店頭。白いのれんとガラス張りの入り口
Hiroshima IPPIN Hiroshima Castle Sannomaru

"Hiroshima IPPIN Hiroshima Castle Sannomaru Branch" is a store produced by Orizuru Tower, offering a carefully selected range of excellent Hiroshima products. They handle a wide variety of items, including Hiroshima's specialty products, traditional crafts, and original goods.

Location: 7-2 Motomachi, Naka-ku, Hiroshima-shi, Hiroshima 730-0011
Sannomaru, Hiroshima Castle
Phone number: 082-555-9356
Products handled: Bags, accessories
HP: https://www.orizurutower.jp/

Re:ADY B の取扱店 KYOTO SAMURAI WALK の売り場。ハンガーに並ぶ着物リメイクの羽織と、棚の帯地のバッグ
KYOTO SAMURAI WALK

KYOTO SAMURAI WALK, located in Nakagyo Ward, Kyoto City, Kyoto Prefecture,
is a unique experiential facility where you can dress in armor and walk through the streets of Kyoto,
feeling just like a samurai warlord.
Please come and enjoy an experience you can only have here.
*Products are only visible to those who have participated in the experience.

Location: 604-8004
Takase Building 5F, 105 Nakajima-cho, Nakagyo Ward, Kyoto City, Kyoto Prefecture
Products handled: Bags, collaboration accessories, outfits, straps
HP: https://samuraiwalk.jp/