FAQ
About Re:ADY B
Q. What kind of brand is Re:ADY B?
Re:ADY B is an ethical fashion brand from Hiroshima that upcycles fabrics such as kimonos and obi that are on the verge of being discarded. Utilizing traditional beauty and craftsmanship, we create one-of-a-kind sustainable items such as bags, suits, accessories, small items, and semi-custom apparel.
Q. What is "upcycling"?
Upcycling is a method of adding new designs and value to used materials and products to transform them into something of higher value than their original state. Re:ADY B cuts and reconfigures kimonos and obi that have served their purpose, bringing them back to life as fashion items suitable for modern living.
Q. Where are the products made?
They are produced through a division of labor production system (Re:ADY B Method) with Type B employment support facilities in Hiroshima Prefecture, and in collaboration with traditional craft companies in Hiroshima. We aim to create employment opportunities for people with disabilities and to preserve traditional craft techniques.
Q. What social issues do you aim to solve?
We aim to solve four social issues: "kimono waste problem," "gender gap," "employment opportunity disparity for people with disabilities," and "decline of traditional craft techniques."
Q. Can I semi-order or customize items?
We offer semi-customization for some items, including our KIMONO coat. Please contact us via the inquiry page for more details.
Q. Where can I purchase items?
In addition to our official online store (https://readyb.store/), you can also purchase our products at our retail partners. Please check our news page for the latest availability.