"Re:ADY B" is an ethical fashion brand that upcycles traditional Japanese kimono and obi which are on the verge of being discarded and estimated to be worth up to 40 trillion yen stored in drawers across Japan, to create unique and sustainable fashion items.
We create new value by up-cycling kimono, obi, which are symbols of Japanese culture, and sell them domestically and internationally.

Four social issues that Re:ADY B will solve

This project aims to solve social issues, mainly by providing employment support for people with mental disabilities, the problem of kimono disposal, preserving traditional culture, and addressing women's working conditions.

Re:ADY B aims to create an environment where everyone involved can work in a rewarding and true way.
Our philosophy is to grow both our business and our people.
Using the power of beautiful materials already existing in the world (such as kimonos and obi), born from the techniques that Japan has cultivated since ancient times,
We will tackle the issue of mass waste in the apparel industry and build a new brand concept.

First, we will work with domestic companies and organizations to expand the scale of the project by making Setouchi Mirai Design the hub for the project.
We will grow into a JAPAN brand that the world can be proud of.

Setouchi Mirai Design Co., Ltd. Representative Director: Natsuri Noda