Setouchi Mirai Design's "Re:ADY B" was selected as a small and medium-sized enterprise to be supported in fiscal year 2025 by the Hiroshima City Industrial Promotion Center, a public interest incorporated foundation fully funded by Hiroshima City.
The purpose of this project is to revitalize innovation among small and medium-sized enterprises in the city by providing subsidies for the funds necessary to launch new businesses and dispatching experts.
*Image is for illustration purposes only. The specifications of the finished product may differ.
[New Business Details ]
Fashion hardware parts applying the metal engraving techniques of Hiroshima Butsudan
[Outline of New Products, etc.]
Utilizing the intricate metal engraving and inlay techniques used for the metal fittings of "Hiroshima Butsudan," one of Japan's traditional crafts, we are developing small metal parts for fashion, such as bag charms and handle fittings. Through modular design, these parts can be integrated into fabric and leather materials, and when combined with upcycled obi belts, they will be developed as new high-value-added secondary materials that embody "Japanese culture×sustainability."
Today, only 30% of households are said to have a Butsudan, and demand is expected to continue to decline. By diverting traditional techniques, whose inheritance is at risk due to decreasing demand, to the world of fashion, we aim to create new markets while preserving traditional craft techniques.
[Features of New Products, etc.]
・A "Japanese luxury" experience where you can wear Japanese traditional techniques with a thousand-year history as everyday attire.
・An ethical purchasing experience through the upcycling of obi and metal fittings.
・High customizability and practicality through modular design.
・Social contribution through employment support for welfare facilities.
[Sales Method]
・Overseas sales through consignment contracts with overseas corporations
・D2C sales via our own EC site (Shopify) and cross-border EC expansion
・Face-to-face sales at domestic POP-UPs, department stores, and select shops
・B2B wholesale to overseas luxury brands and buyers
・Brand storytelling through SNS advertising and web media
[Scheduled Sales Period]
Around spring 2026
