Setouchi Mirai Design Inc. (Headquarters: Hiroshima City, Hiroshima Prefecture, CEO: Noda Natsuri (Yokoi Kaori)) exhibited at the Silicon Valley November Summit 2024 held in November 2024 and introduced the upcycled fashion brand "ReADY B" at the demo table. This event is an international venue where innovative startups and visionaries from around the world gather to present groundbreaking ideas and solutions.
About ReADY B and its exhibit
ReADY B is a new fashion brand that upcycles kimonos and obi and reconstructs them into modern apparel. The brand aims to address the following social issues:
- Reducing the problem of mass kimono waste
- Improving the working environment for people with disabilities through collaboration with Type B business establishments that provide continuous employment support
Main exhibits at the demo table:
- Unique apparel products: A collection that embodies the design philosophy of "Simple is the best" and makes the most of the beauty of the materials.
- Product story: The background to the upcycling of kimonos and a sustainable production model based on cooperation with support facilities for people with disabilities.
- Future Outlook: Expansion strategy for the North American market and the brand's global vision.
Results of the exhibition
- Building new partnerships: Establishing a network with buyers and partner companies, particularly in North America.
- Market feedback: Gaining positive reactions to your product and brand concept.
- Increase brand awareness: Spread the presence of “ReADY B” as a sustainable fashion brand.
Representative Director Natsuri Noda commented:
"The Silicon Valley November Summit was a great opportunity to share our vision with the world. Through this experience, we hope to deliver Japanese beauty to more people and grow as a fashion brand that tackles social issues."
About ReADY B
ReADY B is a fashion brand that upcycles traditional Japanese kimonos and obi belts into sustainable apparel, aiming to promote Japanese culture to the world while solving social issues through innovative products.
Contact us: info @readyb .store