The new Re:ADY B "KURO Series," born from our discussions with the NPO Japan Blind Football Association,
has been adopted as a return gift for supporters through the Japan Blind Football Association's crowdfunding campaign.
▶︎Crowdfunding Project Details Page
The Japan Blind Football National Team is a national team composed of visually impaired players who rely on sound and voices to play football.
Despite unstable funding, they continue to challenge themselves to reach the top of the world.
"Black" is easy to choose, even without relying on sight.
It all started when our proposal was selected as a finalist to present ideas for solving new challenges faced by Hiroshima's sports teams using cutting-edge technologies like AI at the "Hiroshima SPORTS×TECH Nomination Meeting 2025," the main event of Hiroshima Prefecture's corporate invitation event "Hi! HIROSHIMA Business Days 2025."
This series is more than just a collaboration.
It was designed based on feedback we received during visits to the Japan Blind Football Association's Tokyo branch and through interviews where they physically interacted with our products, revealing what would make them "easy to use."
Based on "black," which can be chosen with confidence even without relying on sight,
we cut out parts of kimonos and obis and reconfigured them into modern products.
Black has also been used in Japan as a color for dignified attire since ancient times.
For example, the KURO Series card case was designed with three storage compartments
based on the desire to "organize items by purpose."
Furthermore, we focused on practicality, such as the texture of weaving and embroidery that allows differences to be felt by touch, and chain specifications to prevent loss.
In addition, the limited edition "MIKOSHI Series Handbag" uses a black obi, and the brass handles, crafted one by one by hand, have been dyed black with urushi lacquer specifically for this collaboration.
We also created earrings, clip-on earrings, and key rings with black as the base color.
Let's take on this challenge together.
Through fashion, Re:ADY B also aims for a future where diverse backgrounds and individualities can coexist naturally.
Please visit the project page !
