Three types of products manufactured in Mihara City by Re:ADY B, an ethical fashion brand from Hiroshima,
have been added to the Hometown Tax Donation (Furusato Nozei) return gifts in Mihara City, Hiroshima Prefecture.
Mihara City is promoting public-private collaboration initiatives by inviting Tomohiro Yoshida from ABeam Consulting Ltd. as an innovation coordinator, with the aim of improving operational efficiency and services through innovation in collaboration with private companies.
The city is working to connect Mihara City with companies in the Tokyo metropolitan area, venture businesses, and startups interested in regional revitalization, to promote opinion exchange and create new business opportunities.
This project was promoted by our company and Mihara City in collaboration since last March as part of these efforts.
Following a presentation to Mihara City Mayor Okada, collaboration with three welfare facilities in the city began, and it was decided that products manufactured at each facility would be listed as Hometown Tax Donation return gifts.
Moving forward, we will continue to contribute to the sustainable development of Mihara City through value creation that utilizes local resources and diverse human resources.
▼Details here
Public-Private Collaboration Initiatives by Mihara City Innovation Coordinator
-------------------------------------------
Kimono Remake "MIHARA Scrunchie"
This scrunchie is made from carefully unstitched kimonos, preserving the beauty of their materials.
It utilizes the vibrant patterns and colors unique to kimonos, making it an easy-to-use everyday item.
It can be used not only to tie up hair but also worn on the wrist as an accessory.
Since it uses different kimono patterns on the front and back,
please use it according to your coordination for the day.
This scrunchie is carefully handmade one by one at METEOR, a Type B continuous employment support facility in Mihara City.
Through your donation, you can connect local work and traditional Japanese materials to the future.
URL：https://item.rakuten.co.jp
-------------------------------------------
Kimono Remake "Strap"
The KIMONO Strap is crafted from carefully unstitched, unwearable kimonos, bringing out the charm of their materials.
It can be used to hang smartphones, cameras, and other items around your neck.
We also recommend wearing it to match your mood and outfit of the day.
Each strap is carefully handmade one by one at METEOR, a Type B continuous employment support facility in Mihara City.
URL：https://item.rakuten.co.jp
-------------------------------------------
Kimono Remake Tote Bag "MIHARA Bag"
This tote bag is made from two types of kimono fabric.
Unwearable kimonos have been reborn as bags for everyday use.
Utilizing the beautiful patterns and colors of kimonos, each bag is unique.
Because it uses soft kimono fabric, it is lightweight,
and its characteristic is that it conforms to the body when worn on the shoulder, making it easy to use.
Each bag is carefully sewn by hand at Waiwai Kobo, a specific medical corporation, Daijikokai, in Mihara City.
Through your donation, you can connect local work and traditional Japanese materials to the future.
URL：https://item.rakuten.co.jp/f342041-mihara/239005/
-------------------------------------------
With diverse creators
From traditional techniques to everyday design
Re:ADY B, an ethical fashion brand from Hiroshima,
proposes the concept of "Story Wear,"
where the production process itself is worn as fashion.
Based on the concept of "traditional techniques into everyday design,"
into bags and accessories that fit modern lifestyles.
by respecting the individuality and talents of each person,
regardless of disability or gender,
and by establishing a production system that pays fair wages.
