I'm SUMIRE, the marketing director of the ethical fashion brand "Re:ADY B"!
We look forward to your continued support in 2025!
Obi and kimonos are sleeping in the closet, never worn, and on the verge of being thrown away.
At Re:ADY B, we transform such obi into bags and kimonos into suits.
Both the obi and the kimono are delicate and very beautiful.
We value making the most of this beauty and create each piece by hand. 
The beauty of simplicity
The ``8-way clutch bag'' is simple in both stitching and design.
If you want to get more intricate, you can get as intricate as you want.
However, we don't do this because of the sewing process.
The "8-way-clutch bag" project is working to support employment for people with disabilities.
Part of the sewing work is outsourced to a Type B business that provides continued employment support.
Although they can perform simple repetitive tasks, they have difficulty with complex tasks.
Rather than thinking about the design first, we started by thinking about "what can be done?"
So it's simple.
By keeping it simple, we were able to bring out the beauty of the obi itself.
Without the collaboration with the people at the company, this Re:ADY B bag would never have been created.
There were some issues with the sewing process, so we communicated with the people at the company and
We will carefully create good products through repeated trial and error.
It takes a little time because it's all done by hand.
The lineup will continue to grow, so please look forward to it.
The pattern on the obi that you should pay attention to
When choosing an 8-way clutch bag, it's good to choose something you like based on your inspiration,
The obi features a variety of motifs, including plants, animals, and nature.
If you know the meaning, you will have more fun choosing.
For example, this bag
The obi belt used is a fukuro obi, which is made with a tortoiseshell pattern.
In Japan, turtles have been considered a symbol of longevity and good fortune since ancient times.
It is popular as an auspicious motif.
In English, it is called a beehive pattern because it resembles a beehive.
I used the camellia pattern from a Nagoya obi.
Camellias have long been loved as a sacred tree that heralds the arrival of spring.
The retro and vibrant red color is eye-catching.
The more I learn, the more I realize that the traditional culture of kimono is truly profound and fascinating.
We hope that the charm of Re:ADY B can be conveyed through the bag.
We will send a message from Hiroshima to the world.